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Recognised Under Section 2(f) & 12(B) of the UGC Act,1956
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On 24.04.2025 a webinar session was organized by AICTE on the title “Mark the Spot: Trademarks Talk” to the students and faculty members of the IIC Institutions. LCD presentation of the webinar was viewed by the students of Department of Management Studies. The resource person of the session was Dr.Rahul Taneja, Scientist, Patent Information Centre, Department of Science and Technology. 45 I year MBA students and 26 faculty participated in the webinar. This event was coordinated by Dr.V.M.Sangeetha, Assistant Professor, Department of MBA, Francis Xavier Engineering College.
# Key Highlights
The session began with an introduction to trademarks as a vital intellectual property that protect brand identity. Students learned how trademarks serve as symbols of trust, quality, and differentiation in competitive markets.
The speaker emphasized the critical role trademarks which play in building brand recognition, fostering customer loyalty and creating long-term business value. Participants understood that securing a trademark early helps prevent legal disputes and strengthens market positioning.
Step-by-step guidance on how to register a trademark in India, from conducting a preliminary search to filing applications and responding to objections.
How trademarks safeguard businesses against infringement and counterfeit activities, and the legal remedies available.
The speaker presented real-life examples where companies like Bisleri, Nike and Tata effectively used trademarks to build powerful, globally recognized brands.
Students gained practical insights into the importance of trademarks in business strategy and brand building. They were encouraged to incorporate trademark planning into their entrepreneurial journey, ensuring brand protection, ethical practices, and sustainable growth.
