An Autonomous Institution

Accredited by NBA(CSE, ECE, EEE, MECH)

AICTE Sponsored Margdarshan Mentor Institution

DST-FIST Supported Institution | ISO 9001:2015 certified

Recognised Under Section 2(f) & 12(B) of the UGC Act,1956

103/G2, Bypass Road, Vannarpettai, Tirunelveli, Tamil Nadu, India - 627003.

2025-06-02
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Key Highlights

Introduction to Design Thinking

A problem-solving approach that fosters creativity, user-centric solutions, and continuous improvement in innovation.

Five Key Stages of Design Thinking

  • Empathize – Understanding users' needs, emotions, and challenges.
  • Define – Clearly identifying the problem based on user insights.
  • Ideate – Brainstorming creative solutions without limitations.
  • Prototype – Developing a simplified version of the idea for testing.
  • Testing – Gathering feedback to refine and improve the solution.

Airbnb Example

The speaker illustrated how Airbnb applied Design Thinking to transform its business. Initially struggling with low customer engagement, Airbnb focused on user experience, identifying poor-quality images as a key issue. By empathizing with users, defining the problem, and testing professional photography, they significantly increased bookings.

Real-World Application

The speaker provided additional examples where Design Thinking helped startups innovate and grow by prioritizing customer needs.

Conclusion

Students learned that Design Thinking is a powerful tool for problem-solving and innovation. They were encouraged to apply this mindset in their projects and entrepreneurial journeys.

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