A problem-solving approach that fosters creativity, user-centric solutions, and continuous improvement in innovation.
The speaker illustrated how Airbnb applied Design Thinking to transform its business. Initially struggling with low customer engagement, Airbnb focused on user experience, identifying poor-quality images as a key issue. By empathizing with users, defining the problem, and testing professional photography, they significantly increased bookings.
The speaker provided additional examples where Design Thinking helped startups innovate and grow by prioritizing customer needs.
Students learned that Design Thinking is a powerful tool for problem-solving and innovation. They were encouraged to apply this mindset in their projects and entrepreneurial journeys.